Saurabh Pandey
University School of Management and Entrepreneurship (USME), Delhi Technological University, 110095, Delhi, India.

Deepti Aggrawal
University School of Management and Entrepreneurship (USME), Delhi Technological University, 110095, Delhi, India.

DOI https://doi.org/10.33889/IJMEMS.2025.10.4.041

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Abstract

Much research has been done on the character, types, and nature of adopters present in the market, wherein discussion has revolved around the adoption process in entirety, but less attention has been given to characterizing the types of these adopters in the market. By integrating principles from seminal models such as Rogers' Diffusion of Innovations and Bass Diffusion Model, the present work helps in identification of the adopters and predicting trends that delves into the diffusion dynamics of Kangen, a technology which is a notable innovation in the water purification and ionization industries and provides better hydration, helping with energy and focus. Critical insights into the Kangen technology dissemination process across India are offered by the results of applying the Innovation Diffusion Modeling Framework. The results highlight not only the rate and extent of adoption but also shed light on the profiles of different categories of imitators within the market.

Keywords- Bass model, External influencer, Kangen technology, Technology adoption, Word-of-Mouth influencer.

Citation

Pandey, S., & Aggrawal, D. (2025). Studying Kangen Technology Dissemination in Indian Subcontinent: A Mathematical Modeling Framework. International Journal of Mathematical, Engineering and Management Sciences, 10(4), 856-873. https://doi.org/10.33889/IJMEMS.2025.10.4.041.